AI Insights · Timothy · January 2022
Top 5 Beauty Retail Apps in Portugal Q4 2021 Performance
Explore the performance of the top 5 beauty retail apps in Portugal during Q4 2021, including weekly downloads and active user trends.
During the fourth quarter of 2021, the beauty retail app market in Portugal displayed diverse performance trends across the top 5 applications. Here, we break down the weekly downloads and active user metrics for each app, with data sourced from Sensor Tower.
LOOKFANTASTIC: Beauty & Makeup demonstrated significant fluctuation in weekly downloads, starting the quarter with 428 and peaking at 3.2K in the last week of December. Weekly active users also saw a rise, moving from 8.8K at the beginning of October to 17.2K by the end of December.
Rituals Home & Body Cosmetics maintained a steady increase in weekly downloads, beginning at 856 and reaching 1.6K by mid-December. Weekly active users showed a consistent upward trend, starting at 3.1K and peaking at 4.4K during the same period.
Perfumerías Primor experienced a gradual decline in weekly downloads, starting from 1.7K at the end of September and dropping to 727 by the end of December. Similarly, weekly active users decreased from 6.3K to 5.2K over the quarter.
KIKO MILANO - Makeup & beauty saw moderate growth in weekly downloads, beginning at 311 and peaking at 796 in late November. Active users increased from 523 at the start of the quarter to 970 around the same time, before settling at 656 by the end of December.
SEPHORA ≡ Beauty shopping showed varied weekly downloads, starting with 321 and peaking at 782 in the final week of December. However, data for weekly active users was not available.
For more detailed insights and data, visit Sensor Tower.
